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DIGITAL SIGNAGE:
Today's consumer is
harder to reach then ever. Newspaper readership is down, you
have hundreds of TV channels to choose and DVR, has given them
the ability to completely skip advertising messages completely. In
fact many top companies are cutting back their ad budget for
traditional media due to the lack of ROI. SO that brings us to the
question of what can be done to make sure that you are effectively
reaching your target market? The answer is
digital signage, harness the power of dynamic messaging systems to
target a generation of consumers brought up on television, directly
at the point of decision. Digital signage can help you drive impulse
purchases, market exclusive offers, promote cross selling and inform
and educate your customers/clients.
With 55% of
all sales being impulse buying its amazing what Digital Signage can
do for your company or product. Retail, banking, hospitality and
others can benefit from the benefits of Digital Signage.
Just a few facts:
75% of
purchasing decisions are made while shopping by creating point of
purchase advertising (with Dynamic Digital Signage) -Lime
Light Media Group
Mall patrons when
interviewed, were 1.56 times more likely to recall advertising for a
specific specialty retail store chain after viewing (Digital
Signage) displays and subsequently, 40% more likely to purchase from
that chain -
Specific brands advertised on Digital
Signage can see a 30% increase in sales, while overall store sales
can increase as much as 12%
Whether you are looking to install one or
hundreds of signs we invite you to contact for all of your Digital
Signage and marketing needs we can help you make the most out of your Signage
marketing program. |